Geofencing vs Geotargeting: Key Differences You Should Know

Geofencing and geotargeting are two powerful location-based marketing strategies, but they work differently. geofencing technology uses real-time location data to create a virtual boundary, triggering alerts or notifications when users enter or exit a specific area. It is ideal for driving immediate foot traffic to physical locations. Geotargeting, on the other hand, targets users based on broader location data like city or region, showing personalized ads or content without needing real-time movement. While geofencing focuses on instant engagement near a location, geotargeting personalizes marketing for a wider audience. Combining both strategies can help businesses maximize customer engagement and marketing success.